Online Search Engine Marketing

SEM or online search engine marketing consists of Internet promotional strategies that aim at improving the business chances of websites on the electronic market. The purpose of this type of marketing is to make sites visible or noticeable in search engine result pages, preferably by placing the websites as high as possible in rankings. The strategies that online search engine marketing works with, includes context advertising, paid inclusion and pay per click. In addition, the pay per click system also means that search engine optimization is carried out but SEO is considered to be a different aspect not directly related to online search engine marketing. According to the New York Times our term refers to paying in order to be listed in a search result.

Taking each method one by one will better clarify what online search engine marketing is. Let us refer to PPC first - an advertising model carried out on search engines, blogs, advertising networks or various web sites regardless of content, in which advertisers pay the site that hosts the ad only when the ad gets clicked. Online search engine marketing that insists on search engine strategies requires the extensive use of keywords on which an advertiser bids. The smart thing with PPC is that the ad will be displayed on a content site when there is a certain match between the keyword of the advertiser and the one in the query made by the searcher.

Next comes contextual advertising as another product or method of online search engine marketing. For a better understanding of the concept let's imagine that there is a frame within a frame. This is explained by specialists as some type of advertising targeted at advertisements themselves. There is a system that identifies keywords in the web site content that a user gets access to and, starting from the keywords, only relevant ads that include those keywords will get displayed. So, the optimized web site content is the larger frame on which we have the smaller ad targeted model with ads that are optimized to correspond to the keywords in the informative material.

Paid inclusion is also worth mentioning in relation to online search engine marketing. The web site owner has to pay for being indexed in search engines according to a scheme practiced by Google and several other similar web giants.



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